Internet marketing

You don’t need us to tell you how competitive businesses are in Naples. Internet marketing is a way of getting ahead without having to spend a fortune doing it. Internet marketing is a practice made up of a number of activities with the sole aim of getting more visitors to your site.

It isn’t about the numbers though. You need qualified visitors to make money. Qualified visitors are those carefully selected as most likely to want what you offer. By concentrating on these qualified leads, you can spend your time converting them into customers. That’s something the RT Design Group is very good at.

A website design and internet marketing companies team delivers:

  • Search engine optimization
  • Pay-per-click advertising
  • Social media marketing
  • Marketing friendly website design
  • And much more…

With so many marketing and promotional methods available, it can be difficult to determine which options are most suited to your business. A website design and internet marketing companies ensures you are provided with the all information you need to make the right decisions about your marketing strategy.

A website design and internet marketing companies team are all industry veterans with a track record of success. They bring a lot of experience to the table, and use it all to promote your business. That is a significant advantage in a competitive market.

It is this experience that makes the difference. Every industry works slightly differently and we need to identify the specific areas that we can focus on to create an immediate impact. Then select other areas that will need a longer-term strategy.

The internet marketing experts have worked with a wide range of brands and they will utilize all of there experience to create an effective and rewarding marketing strategy for your online business.

Search engine optimization

Whatever your industry, whatever you’re selling, there are people out there looking for what you have. Will they find you? With SEO services from a website design and internet marketing companiesthey will!

Search engine optimization is a big deal.If you own a website, you will have heard of it. Understanding how it works isn’t important, understanding how we can help you with it is.

Search engine optimization is all about improving your website’s rankings in the search engines. The search engines play an indispensable role in your business as 85 percent of all consumers use them to find products and services. If you’re not near the top, you’re not fulfilling your potential.

Why Spend Good Money on SEO?

  • SEO will make your website more visible,providing more conversions
  • A high search engine rank means increased brand recognition
  • SEO brings qualified leads to your site
  • High organic search results help boost the position of your company in your marketplace

Business is about perception. Lead people to believe you’re professional, legitimate, honest and offer good value and they will spend money with you. A high position on the search engines is the very best way to build a positive image. If you appear above your competition when customers search, they think you’re more important. That translates into conversions.

A website design and internet marketing companies optimization team performs:

  • Onsite SEO
  • Offsite SEO
  • Organic search
  • Link building
  • Article submission
  • Directory submission
  • And much more…

All these elements combine to provide solid results within a given time frame. This doesn’t happen overnight, but over time. We concentrate hard on organic search, as it is more trustworthy to your audience and the effects last for much longer.

Video production

Improvements in technology and video quality has enabled web video to become a tour de force in marketing. Uptake of web video production has gone through the roof as businesses realize the potential of the medium.

With video you can:

  • Showcase your business, products and services
  • Communicate effective with your audience
  • Show your proposition in action
  • Entertain and inform potential customers
  • Improve market reach by using an extremely popular medium

A website design and internet marketing companies has a professional video production crew on staff who can write, shoot, edit and produce your next web video. Whether it’s a short showcase, or movie, we have the expertise to deliver.

You can host the video on your own site or post it somewhere like YouTube, or both if you like.

A website design and internet marketing companies can produce broadcast quality:

  • Web video
  • Corporate videos
  • Marketing and promotional videos
  • Educational video production
  • And much more…

There is nothing quite like showing yourself, your business or your products in action. One of the main barriers to purchase on the internet is the fact that you don’t always get a full picture of what you’re buying.

Descriptive web copy and clear images go some way to alleviating that, but video goes all the way. By showcasing a product on a high quality video, you can show your customers exactly what they are buying. Seeing it almost in real life removes that final barrier to purchase and will see increased conversions as a result.

Web video is the new big thing on the internet. If you want to improve sales and your brand, you need to get on board.

Social media marketing

Are you making the most of Social Media? A website design and internet marketing companies specializes in social media marketing does everything from designing custom social media pages for Facebook, Twitter, LinkedIn and YouTube to posting regular updates for your fans.

If you take your online success seriously, having a solid presence on social networks is essential. If you don’t have the time to manage them yourself, let the experts take care of it.

Here are some reasons why you should consider using social media:

Exposure. The more people hear about your business, the more they are likely to seek you out when they need you.

Cost-effective. As a marketing medium, social media marketing is very affordable. It also provides returns way above the investment.

Plays well with others. A social media marketing campaign complements SEO, internet marketing and other promotional efforts.

Reputation management. This medium allows you to see what others are saying about you and address any concerns.

It’s natural. Social media marketing provides natural links to your website and is exposed to a huge audience with relatively little effort.

Builds authority. To become a leader in your industry, you have to build authority. Business is built on trust and consumers only spend money with brands they trust.

Social media marketing services include:

  • Traffic analysis
  • Competitor analysis
  • Video submission
  • Twitter posting
  • Facebook page creation and management
  • LinkedIn optimization
  • YouTube profile management

The team of marketers and social media experts spend a long time studying your business so we can optimize a campaign to promote it. They study your offering, your aspirations, your target market and chosen demographic. They then devise a social media marketing strategy to achieve notoriety for all the right reasons.

The secret of designing websites for older users

Every website visitor is different. They have different goals, ideas, levels of expertise and opinions on what they find. One such demographic above all others is growing in confidence, and that is the older web user, or “silver surfer.”

The older generation took much longer to accept the internet as somewhere they would want to go, but now they have there’s no stopping them. Considering the older user is a useful exercise when designing websites that targets the older generation. There are five secrets to designing websites for older users, and we’re going to discuss them here.

Make it obvious what is clickable

Clearly distinguishing what is a clickable button or link and what is not goes a long way to avoiding confusion. It is a rule of web design that spans the entire genre, but one too many designers seem to forget. Using simple elements like cursor changes over links, or clickable buttons that change color make it obvious to a user what to click.

Use buttons over dropdowns

Menus and navigation is a notorious hurdles for older surfers. Some dropdown menus need a very precise and steady hand to make them function properly, so it’s best to avoid them if you’re targeting older users. Use buttons wherever possible, or use side navigation that doesn’t need a dropdown.

Use a shallow hierarchy

While you don’t need to be old to get lost in some websites, you need to bear it in mind when designing an effective site. Keep the hierarchy logical and ensure your visitors can find what they are looking for within a few clicks. Also keep the path clear of distractions such as flashing banners.

Make a prominent sitemap

For the most part, sitemaps are ignored by the majority of users. When targeting older surfers, they become much more relevant. Make any sitemap you use prominent and obvious so your audience can always find what they are looking for.

Keep the language straightforward

While we aren’t saying older people are stupid, far from it, many will not have a grasp of tech jargon, txt spk, or slang. Keep the language simple, descriptive and unambiguous. Be honest and explain everything clearly without being condescending.

Appear trustworthy

The internet is a mystery to many older surfers, meaning they are naturally cautious when using it. Appearing trustworthy goes some way to alleviating that fear. If your site collects data, tell the visitor. If it involves filling in a form, tell them how you look after that information. If they are buying something, tell them how you protect that transaction.

Designing websites for older users is much like making one for any audience. You need to research them, explore how they use the net, how they use websites and what they expect to see. Incorporating all that into your design ensures that although the website is original, it’s familiar enough that they feel comfortable using it.

Ten essential principles of web design

Web design is about making a pretty, useful site that fulfills its purpose. It’s also about considering how people will actuallyuse the website you’re building. It considers the widest variety of visitors and how they will engage, use and consider your new website.

The ten essential principles of web design can be summed up in these adjectives:

  1. Approachable
  2. Flexible
  3. Intuitive
  4. Simple
  5. Informative
  6. Executable
  7. Tolerant
  8. Effortless
  9. Accommodating
  10. Consistent

Approachable

Any website we design has to be all things to all users. That means making it compliant, and compatible with older browsers. Not everyone has 1080p widescreen computer screens, or runs the latest Chrome or Safari browser. We have to make sure your website works across the board.

Flexible

Every user is different, so building inherent flexibility into a website is a useful tool. That can include multiple navigation, many paths to purchase, mobile compatibility and a range of other features.

Intuitive

Good web design is about taking the thinking out of surfing. Any website we build has to be intuitive to use. It needs to be clear where things are, where we want the user to go and how to achieve the desired outcome.

Simple

Simple works with intuitive to provide a clear path to what the visitor is seeking. Information and navigation has to be clear and unambiguous. The fewer steps between the user and the purchase, the better.

Informative

Good web copy will give the visitor everything they need to make an informed decision. Being honest in the descriptions, update them with social media and begin a dialog that lasts throughout their time with you.

Executable

One of the most useful things in web design is having the site do stuff. The trouble is, that’s where most of the problems occur. Any forms, actions or applications within a site have to work first time, all the time.

Tolerant

Not all internet users are geeks. A good site design will be kind to people who make mistakes, who navigate to pages that don’t exist or miss vital information off web forms. A gentle guide back to the site is essential.

Effortless

Visitors patience is short, so it must be effortless to find what you’re looking for and buy it. Whatever goes on behind the scenes, a good website makes everything seem easy.

Accommodating

Using space wisely is a crucial part of website design. Put too little content on a page and a visitor might think something is missing. Put too much on there and they will quickly get flustered.

Consistent

Once a visitor has a handle on how a website works, they will expect it to be the same throughout the site. Consistency means having the same navigation, the same style and the same feel throughout.

A lot of website design is the look and feel of a site, but there is more to that than just making it look beautiful. These ten essential principles are the guiding path through the maze that is web design. They work for us as designers and for you as website users.

Five ways to increase upselling on your website

Creating your online ecommerce empire means exploiting every means possible to make a sale. One of the main tricks that many entrepreneurs miss is the upsell. This is where you suggest an improved version of a selected product, supporting products to complement the chosen one, or special offers before they check out.

Upselling is a valuable tool for squeezing those extra dollars out of a customer before they check out. Done right, the customer feels as though you’re doing them a favor and not just pushing more stuff.

We’re going to cover five effective ways to increase upselling on an ecommerce website. They include:

  • Pitching the right product
  • Timing
  • Caring
  • Not being pushy
  • Offering alternatives

Pitching the right product

Choosing the right product to pitch in any upsell is vital. There is no point trying to suggest a DVD when selling a digital camera. However, offering a memory card, camera bag, or spare batteries would be ideal.

Suggest complementing products is also useful, such as offering a digital camera tripod or digital photo frame. Customers tend to view these as helpful, rather than pushy.

Timing the up-sell

Internet customers are very task-oriented. They visit your website for a purpose. The trick with the timing is to upsell once they have finished that task. In the digital camera example above, the right time to pitch the up-sell would be after they have added the camera to their basket.

A website design that takes that into account is the one that will bring in the most money.

Caring for your customer

In these challenging times, customers are more aware of finding bargains and getting a deal. Building them into your ecommerce website will allow you to sell while appearing to care. Highlighting cheaper alternatives to products the customer is selecting is a useful way to show you care. While your bottom line may be out a few cents, you create brand loyalty which is measured in dollars.

Highlight special offers at the top of a page, suggest cheaper alternatives and recommend bundle deals to maximize that feeling.

Avoid being pushy

Nobody likes pushy sales people. The same is true for internet sales. A website design that allows you to add recommended items, popular items and other special offers will allow you to make the most of upselling without the pushiness.

Avoid opt-ins at all costs. The budget airlines have learned to their cost that adding travel insurance or extra paid service automatically while buying flights is a big turn off to consumers.

Offering alternatives

A great way of up-selling without making it look like a sale is the alternative method. Apple and Amazon do this very well. To emulate their success, dress the upsells up as recommendations or “other people bought,” “you might also like” and so on. While they are clearly sales pitches, they don’t feel pushy and are more likely to succeed.

If you’re looking for an ecommerce website design, these elements are going to be very important in your life. The ability to effectively up-sell can make the difference between success and failure of your online venture.

Internet style

Internet style entails the structure of the web site such as the info architecture (navigation schemes and naming conventions), the layout or the pages (wireframes or page schematics are produced to show consistent placement of items such as functional functions), and also the conceptual style with branding.
[edit] Content

Such elements as text, forms, images (GIFs, JPEGs, PNGs) and video may be placed on the page utilizing HTML/XHTML/XML tags. Older browsers might need Plug-ins like Adobe Flash, QuickTime, Java run-time environment, etc. to display some media, that are embedded into internet page by utilizing HTML/XHTML tags.

Improvements in browsers’ compliance with W3C standards prompted a widespread acceptance and usage of XHTML/XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate internet page elements and objects.

Usually internet pages are classified as static or dynamic:

Static pages do not alter content and layout with each and every request unless a human (internet master/programmer) manually updates the page. A easy HTML page is an example of static content.
Dynamic pages adapt their content and/or appearance depending on end-user’s input/interaction or modifications within the computing environment (user, time, database modifications, etc.) Content may be changed on the client side (end-user’s pc) by utilizing client-side scripting languages (JavaScript, JScript, Actionscript, etc.) to alter DOM elements (DHTML). Dynamic content is frequently compiled on the server utilizing server-side scripting languages (Perl, PHP, ASP, JSP, ColdFusion, etc.). Both approaches are generally utilized in complicated applications.

With growing specialization within the info technologies field there’s a powerful tendency to distinguish between internet style and internet development. Internet style is really a type of graphic style intended for the development and styling of objects of the Internet’s info environment to offer them with high-end consumer functions and aesthetic qualities.

This definition separates internet style from internet programming, emphasizing the functional functions of a internet website, also as positioning internet style as a type of graphic style.[1] The procedure of designing internet pages, internet websites, internet applications or multimedia for the Internet might utilize several disciplines, like animation, authoring, communication style, corporate identity, graphic style, human-computer interaction, info architecture, interaction style, advertising, photography, search engine optimization and typography.

  • Markup languages (like HTML, XHTML and XML)
  • Style sheet languages (like CSS and XSL)
  • Client-side scripting (like JavaScript)
  • Server-side scripting (like PHP and ASP)
  • Database technologies (like MySQL and PostgreSQL)
  • Multimedia technologies (like Flash and Silverlight)

Internet pages and web sites may be static pages, or may be programmed to be dynamic pages that automatically adapt content or visual appearance depending on a number of elements, like input from the end-user, input from the webmaster or modifications within the computing environment (like the site’s linked database having been modified).
[edit] Accessible internet style
Primary write-up: Internet accessibility

To be accessible, internet pages and websites should conform to particular accessibility principles. These accessibility principles are recognized as the WCAG when talking about content. These may be grouped into the following primary areas.[2]

Use semantic markup that offers a meaningful structure to the document (i.e. internet page)
Semantic markup also refers to semantically organizing the internet page structure and publishing internet services description accordingly to ensure that they may be recognized by other internet services on various internet pages. Standards for semantic internet are set by IEEE
Use a valid markup language that conforms to a published DTD or Schema
Offer text equivalents for any non-text components (e.g. images, multimedia)
Use hyperlinks that make sense when read out of context. (e.g. steer clear of « Click Here »)

Web site accessibility is also changing as it’s impacted by Content Management Systems that permit modifications to be created to webpages with out the require of obtaining web-based programming language understanding.

It’s extremely essential that a number of various components of internet development and interaction can function together in order for the Internet to be accessible to individuals with disabilities. These components consist of:

content – the info in a internet page or internet application, such as:
natural info like text, images, and sounds
code or markup that defines structure, presentation, etc.
Internet browsers, media players, along with other « user agents »
assistive technologies, in some instances – screen readers, option keyboards, switches, scanning software program, etc.
users’ understanding, experiences, and in some instances, adaptive methods utilizing the Internet
developers – designers, coders, authors, etc., such as developers with disabilities and users who contribute content
authoring tools – software program that creates internet websites
evaluation tools – internet accessibility evaluation tools, HTML validators, CSS validators, etc.

[edit] History

Tim Berners-Lee published what’s regarded as to be the very first web site in August 1991.[3] Berners-Lee was the very first to combine Web communication (which had been carrying email and also the Usenet for decades) with hypertext (which had also been around for decades, but limited to browsing info stored on a single pc, like interactive CD-ROM style). Web sites are written in a markup language known as HTML, and early versions of HTML had been extremely fundamental, only giving a website’s fundamental structure (headings and paragraphs), and also the capability to link utilizing hypertext. This was new and various from existing forms of communication – users could effortlessly navigate to other pages by following hyperlinks from page to page.

As the Internet and internet style progressed, the markup language changed to turn out to be much more complicated and flexible, giving the capability to add objects like images and tables to a page. Functions like tables, which had been originally intended to be utilized to display tabular info, had been soon subverted for use as invisible layout devices. With the advent of Cascading Style Sheets (CSS), table-based layout is generally regarded as outdated. Database integration technologies like server-side scripting and style standards like W3C further changed and enhanced the way the Internet is created. As times alter, web sites are changing the code on the inside and visual style on the outside with ever-evolving programs and utilities.

With the progression of the Internet, tens of thousands of internet style businesses have been established all over the world to serve the growing demand for such function. As with a lot of the info technologies business, numerous internet style businesses have been established in technologies parks within the creating world also as numerous Western style businesses setting up offices in countries like India, Romania, and Russia to make the most of the fairly lower labor rates discovered in such countries.
[edit] Web site planning

Purposing internet style is really a complicated, but important ongoing activity. Prior to making and uploading a web site, it’s essential to take the time to strategy precisely what’s required within the web site. Thoroughly thinking about the audience or target marketplace, also as defining the purpose and deciding what content will probably be developed, are very essential.
[edit] Context

Internet style is comparable (in a extremely simplistic way) to conventional print publishing. Each and every web site is an info display container, just as a book; and each and every internet page is like the page in a book. Nevertheless, internet style uses a framework based on digital code and display technologies to construct and preserve an environment to distribute info in several formats. Taken to its fullest possible, internet style is undoubtedly probably the most sophisticated and increasingly complicated technique to support communication in today’s world.
[edit] Purpose

It’s important to define the purpose of the web site as among the initial actions within the planning procedure. A purpose statement ought to show focus based on what the web site will accomplish and what the users will get from it. A clearly defined purpose will assist the rest of the planning procedure as the audience is identified and also the content of the website is developed. Setting short and lengthy term objectives for the web site will assist make the purpose clear, and creates a foundation to strategy for the future, when expansion, modification, and improvement will take location. Measurable objectives ought to be identified to track the progress of the website and figure out success.
[edit] Audience

Defining the audience is really a key step within the web site planning procedure. The audience will be the group of individuals who are expected to go to your web site – the marketplace becoming targeted. These individuals will probably be viewing the web site for a particular reason and it’s essential to know precisely what they’re searching for when they go to the website. A clearly defined purpose or objective of the website also as an understanding of what visitors wish to do or really feel when they come to your website will assist to identify the target audience. Upon thinking about who’s most most likely to require or use the content, a list of characteristics typical to the users like:

Audience Characteristics
Info Preferences
Pc Specifications
Internet Expertise

Taking into account the characteristics of the audience will permit an efficient web site to be produced which will deliver the desired content to the target audience.
[edit] Compatibility and restrictions

Due to the marketplace share of contemporary browsers (depending on your target marketplace), the compatibility of your web site with the viewers is restricted. For example, a web site that’s created for the majority of websurfers will probably be limited to the use of valid XHTML 1.0 Strict or older, Cascading Style Sheets Level 1, and 1024×768 display resolution. This is simply because Web Explorer isn’t totally W3C standards compliant with the modularity of XHTML 1.1 and also the majority of CSS beyond 1. A target marketplace of much more option browser (e.g. Firefox, Google Chrome, Safari and Opera) users permit for much more W3C compliance and therefore a higher range of choices for a internet designer.

An additional restriction on webpage style will be the use of various image file formats. The majority of users can support GIF, JPEG, and PNG (with restrictions). Once more Web Explorer will be the main restriction here, not totally supporting PNG’s advanced transparency functions, resulting within the GIF format still becoming probably the most widely utilized graphic file format for transparent images.

Numerous web site incompatibilities go unnoticed by the designer and unreported by the users. The only method to be particular a web site will function on a specific platform would be to test it on that platform.
[edit] Planning documentation

Documentation is utilized to visually strategy the website whilst taking into account the purpose, audience and content, to style the website structure, content and interactions which are most suitable for the web site. Documentation might be regarded as a prototype for the web site – a model which permits the web site layout to be reviewed, resulting in suggested modifications, improvements and/or enhancements. This review procedure increases the likelihood of success of the web site.

The very first step might involve info architecture in which the content is categorized and also the info structure is formulated. The info structure is utilized to develop a document or visual diagram known as a website map. This creates a visual of how the internet pages or content will probably be interconnected, and might assist in deciding what content will probably be placed on what pages.

Additionally to planning the structure, the layout and interface of individual pages might be planned utilizing a storyboard. Within the procedure of storyboarding, a record is created of the description, purpose and title of every page within the website, and they’re linked together based on probably the most efficient and logical diagram kind. Depending on the number of pages needed for the web site, documentation techniques might consist of utilizing pieces of paper and drawing lines to connect them, or making the storyboard utilizing pc software program.
[edit] Web site style

Internet style is various than conventional print publishing. Each and every web site is an info display container, just as a book is really a container; and each and every internet page is like the page in a book. Nevertheless the end size and shape of the internet page isn’t recognized to the internet designer, whereas the print designer will know precisely what size paper he will probably be printing on. [4]

For the typical internet websites, the fundamental aspects of style are:

The content: the substance, and info on the website ought to be relevant to the website and ought to target the region of the public that the web site is concerned with.
The usability: the website ought to be user-friendly, with the interface and navigation easy and dependable.
The appearance: the graphics and text ought to consist of a single style that flows all through, to show consistency. The style ought to be expert, appealing and relevant.
The structure: of the internet website as a entire.

A internet website usually consists of text, images, animation and /or video. The very first page of a internet website is recognized as the House page or Index Page. Some internet websites use what’s generally known as a Splash Page. Splash pages may consist of a welcome message, language or region choice, or disclaimer, nevertheless search engines, in general, favor internet websites that do not do this which has caused these kinds of pages to fall out of favor. Every internet page inside a internet website is really a file which has its own URL. Following every internet page is produced, they’re usually linked together utilizing a navigation menu composed of hyperlinks.

As soon as a internet website is completed, it should be published or uploaded to be able to be viewable to the public over the web. This might be carried out utilizing an FTP client.
[edit] Multidisciplinary requirements

Internet website style crosses several disciplines of several info systems, info technologies, advertising, and communication style. The internet website is an info program whose components are occasionally classified as front-end and back-end. The observable content (e.g. page layout, user interface, graphics, text, audio) is recognized as the front-end. The back-end comprises the organization and efficiency of the source code, invisible scripted functions, and also the server-side components that procedure the output from the front-end. Depending on the size of a internet development project, it might be carried out by a multi-skilled individual (occasionally known as a internet master), or a project manager might oversee collaborative style between group members with specialized abilities.
[edit] Environment

Layout is really a double edged sword: on the 1 hand, it’s the expression of a framework that actively shapes the internet designer. However, as the designer adapts that framework to projects, layout will be the indicates of content delivery. Publishing a internet engages communication all through the production procedure also as inside the item produced. Publication implies adaptation of culture and content standards. Internet style incorporates several intersections between numerous layers of technical and social understanding, demanding creative direction, style element structure, and some type of social organization. Differing objectives and techniques resolve successfully in effective deployment of education, software program and team management throughout the style procedure. Nevertheless, numerous competing and evolving platforms and environments challenge acceptance, completion and continuity of each and every style item.
[edit] Collaboration

Early internet style was much less integrated with companies’ advertising campaigns, customer transactions, extranets, intranets and social networking. Internet websites had been observed largely as static on-line brochures or database connection points, disconnected from the broader scopes of a company or project. Numerous internet websites are still disconnected from the broader project scope. As a result, numerous internet websites are needlessly tough to make use of, indirect in their way of communicating, and suffer from a ‘disconnected’ or ineffective bureaucratic info architecture.
[edit] Form versus function

A internet developer might pay much more attention to how a page looks whilst neglecting other copywriting and search engine optimization functions like the readability of text, the ease of navigating the website, or how effortlessly the visitors are going to discover the website. As a result, the designers might wind up in disputes where some want much more decorative graphics at the expense of keyword-rich text, bullet lists, and text links. Assuming a false dichotomy that form and function are mutually exclusive overlooks the possibility of integrating several disciplines for a collaborative and synergistic answer. In numerous instances form follows function. Simply because some graphics serve communication purposes additionally to aesthetics, how nicely a website works might depend on the graphic style suggestions also as the expert writing considerations.

When utilizing lots of graphics, or sending lots of directions to the end client pc, a internet page might load slowly, frequently irritating the user. This has turn out to be much less of a issue as the web has evolved with high-speed web and also the use of vector graphics. Nevertheless there’s still an ongoing engineering challenge to improve bandwidth and an artistic challenge to reduce the quantity of graphics and their file sizes. This challenge is compounded because increased bandwidth encourages much more graphics with larger file sizes.
[edit] Layout

[edit] Layout kinds

Layout refers to the dimensioning of content in a device display, and also the delivery of media in a content related stream. Internet style layouts result in visual content frameworks: these frameworks may be fixed, they can use units of measure which are relative, or they can offer fluid layout with proportional dimensions. The deployment flowchart (a helpful tool on any style project) ought to address content layout. Numerous units of measure exist, but here are some well-liked dimension formats:

Pixel measure outcomes in fixed or static content
Em measure outcomes in proportional content that’s relative to font-size
Percent measure outcomes in fluid content that shrinks and grows to « fit » display windows

Proportional, liquid and hybrid layout are also referred to as dynamic style. Hybrid layout incorporates any mixture of fixed, proportional or fluid elements inside (or pointing to) a single page. The hybrid internet style framework is created feasible by digital web conventions usually prescribed by the W3C. If any layout doesn’t appear as it ought to, it’s extremely most likely that it doesn’t conform to regular style principles, or that those standards conflict with regular layout elements. Present understanding of standards is important to efficient hybrid style.

The earliest internet pages utilized fixed layouts with out exception. In numerous company pages fixed layouts are preferred these days as they effortlessly include static tabled info. Fixed layout enforces device display convention, as viewers should set their display to a minimum of a particular width to effortlessly view content. This width can consist of display of corporate logos, cautions, advertisements and any other target content. Style frameworks for fixed layout might have to consist of coding for several display devices.

Hybrid style maintains most static content control, but is adapted to textual publishing, and for readers, to conventional (printed) display. Hybrid layouts are usually simple on the eye and are discovered on most websites that distribute conventional images and text to readers. For some websites, hybrid style makes an otherwise cold text column appear warm and balanced. A great example of hybrid layout is WordPress, where liquid style is now optional, and movie and auditory media is stretching the envelope.

Fluid style is helpful where content is delivered to an ‘unknown device’ population. Suitable liquid code displays images, text and spaces proportional to display size. Somebody having a handheld can see view and interact with the exact same content as somebody utilizing a big desktop monitor. Nevertheless, scaling of content for a number of devices has much more lately evolved with contemporary internet browsers, permitting users to see the exact same layout across all devices.
[edit] Layout concerns
This section is written like a individual reflection or essay and might need cleanup. Please assist enhance it by rewriting it in an encyclopedic style. (December 2009)

With the coming of many monitor sizes, « fluid » internet websites are becoming much less typical. The result is that fluid layouts look « old » simply because they had been usually utilized much more within the early days of the web. In dealing with font layout, even expressed as ems, a static core can’t be escaped and frequently anchors most page content. Nevertheless, as new standards are adopted by device manufacturers, viewers notice a wider spectrum of content along with a higher interaction between and via content. For the World Wide Internet Consortium drawing up tomorrows layout conventions, new media kinds and techniques are increasingly within the mix. It’s a accurate double axiom that ‘content is all about layout’, and ‘layout is all about content’. We could say that layout is what designers squeeze into obtainable technologies – content will be the culture manifested within the layout. « Space’ will be the envelope holding layout and content together. Space communicates style (layout appearance) to the target population. Understanding how you can adapt space to this layout-content relationship is important to internet style. Each and every design’s survivability depends on its sensitivity to emerging technologies (inside the cultures that its framework is servicing), and immediate acceptance depends on the layout or presentation of that content. On each and every page, no content is much more susceptible to modifications and variations in standards, than space. Whilst the expert designer casually admits that 90% of style code is utilized to adapt space, most of his present function deploys spatial manipulations becoming utilized to actively reshape Web communication.

Conceptual barriers to adequate layout abound! Presently layout is challenged by conflicting convention that makes it impossible to fit liquid and hybrid layout to the bottom corners of a display. Merely put, display device manufactures use the leading correct and/or left corners to display content. For non-standard equipment, setting custom fixed layout to their device is still observed by some companies as a indicates of growing revenue, as they can sell a ‘unique’ display. This company approach, domainating the digital marketplace at the end of the last century, isn’t so helpful these days. Nevertheless, some would claim a decade behind schedule, CSS3 and HTML5 are lastly taking the four penultimate display reference points seriously.

A typical misconception amongst designers would be to assume their layout is liquid simply because initial space and text container widths are in percents. Nevertheless, their ‘liquid’ framework, whilst adhering to focused conventions, failed to manage graphic content. A subsequent edit placing a big image on the page, destroys the page appearance. When managing a style framework, it’s crucial that layout address content, convention and user interaction.
[edit] Device

On the Internet the designer has no control over a number of elements, such as the size of the browser window, the internet browser utilized, the input devices utilized (operating program, mouse, touch screen, voice command, text, teletype, cell phone, or other hand-held), and also the size, style, along with other characteristics of the fonts that users have obtainable (installed) and enabled (preference) on their device. Distinctive manufacture and conflicting device contentions are further complex by varying browser interpretations of the exact same content, and some content automatically can trigger browser modifications. Internet designers do nicely to study and turn out to be proficient at removing competitive device and software program markup to ensure that internet pages display as they’re coded to display. Eric Meyers, a nicely recognized educator and developer, is 1 of numerous resources who have spear-headed HTML reset coding. Whilst they can’t however leave 1 nearby environment to control an additional, internet designers can adjust target environments to eliminate a lot typical markup that alters or corrupts their internet content. Simply because device manufacturers are extremely protective of their patent markup, Meyers and other people caution that reset remains experimental.
[edit] Tableless internet style
Primary write-up: Tableless internet style

When Netscape Navigator four dominated the browser marketplace, the well-liked answer obtainable for designers to lay out a internet page was by utilizing tables. Frequently even easy designs for a page would need dozens of tables nested in one another. Numerous internet templates in Dreamweaver along with other WYSIWYG editors still use this method these days. Navigator four didn’t support CSS to a helpful degree, so it merely wasn’t utilized.

Following the browser wars subsided, and also the dominant browsers like Web Explorer became much more W3C compliant, designers began turning toward CSS as an alternate indicates of laying out their pages. CSS proponents say that tables ought to be utilized only for tabular information, not for layout. Utilizing CSS rather than tables also returns HTML to a semantic markup, which assists bots and search engines comprehend what’s going on in a internet page. All contemporary internet browsers support CSS with various degrees of limitations.

Nevertheless, among the primary points against CSS is that by relying on it exclusively, control is basically relinquished as every browser has its own quirks which result in a slightly various page display. This is particularly a issue as not each and every browser supports the exact same subset of CSS rules. You will find the indicates to apply various styles depending on which browser and version are utilized but incorporating these exceptions makes maintaining the style sheets much more tough as you will find styles in much more than 1 location to update.

For designers who are utilized to table-based layouts, creating internet websites in CSS frequently becomes a matter of attempting to replicate what may be carried out with tables, leading some to discover CSS style rather cumbersome because of lack of familiarity. For instance, at 1 time it was rather tough to create particular style elements, like vertical positioning, and full-length footers in a style utilizing absolute positions. With the abundance of CSS resources obtainable on-line these days, although, designing with reasonable adherence to standards entails small much more than applying CSS 2.1 or CSS three to correctly structured markup.

Nowadays most contemporary browsers have solved most of these quirks in CSS rendering and this has created numerous various CSS layouts feasible. Nevertheless, some individuals continue to make use of old browsers, and designers have to maintain this in mind, and permit for graceful degrading of pages in older browsers. Most notable amongst these old browsers is Web Explorer 6, which is viewed within the internet style community as becoming the new Netscape Navigator four – a block that holds the World Wide Internet back from converting to CSS style. Nevertheless, the W3 Consortium has created CSS in mixture with XHTML the regular for internet style.

An Introduction to PHP

There are a lot of different kinds of programming languages which are used in the process of web design. These include both languages which are interpreted by the user’s web browser, like HTML and CSS, which are the basic infrastructure of most web pages, as well as programming languages which are deployed on the server side, running on the same web servers which host and/or serve web pages to users as they navigate the web.

There are a number of commonly used server side programming languages, with PHP being one of the best known and most widely deployed of these. If you’d like to learn a little more about what PHP is, what it is used for and about the history and development of this important server side scripting language, you’ve come to the right place; keep reading for an introduction to PHP.

PHP is both an acronym and a recursive acronym. It originally stood for « Personal Home Page », but is now more commonly regarded as meaning « PHP: Hypertext Processor », an acronym which is actually far more apt when you consider what PHP is actually used for in the process of web development and web design. What web developers and designers generally use this powerful scripting language for is to create dynamic web pages (like many blogs and other Web 2.0 content) which are more interactive than conventional static HTML-based web pages.

The code is often written right into the HTML/XHTML source of the web page. This embedded code is then interpreted by a PHP processor module installed on the page’s web server, which in turn produces the web page based on the HTML and PHP code and serves it to the user, whose web browser renders the page sent by the server. It’s really not much more complex than that; at least as far as non-programmers are concerned. A PHP parser compiles PHP code input and produces non-PHP code (usually HTML) as output.

PHP was first developed in 1995 and has since become more and more common as a server side scripting language for the web and has gone from something which was known only to a relatively small number of people involved in web design to a tool which is deployed on over a million servers and at least 20 million websites worldwide.

Once people discovered the capabilities of this robust scripting language, it became the scripting tool of choice for creating an interactive user experience on the web. Along with its price tag (free), PHP offers a wide range of capabilities which have led to its rapid adoption and worldwide popularity.

PHP’s flexibility has led to it being used for applications other than server side web development; it is available as a command line application with a variety of uses and is also the language in which some client-side programs have been written, complete with graphical user interfaces. Since it can be run on the vast majority of hardware platforms and is compatible with most operating systems, it is an obvious choice for developers working on cross-platform applications which offers high performance while placing less of a load on hardware resources than do programs written in Java and other languages.

PHP 5 is, at least for the time being, the only stable version of PHP which is under active development. PHP 6 was in the development process, but the implementation of Unicode proved to be more problematic than was expected and the version has been delegated to a separate branch rather than to the stable PHP 5 branch. However, the language is constantly being developed and is evolving right along with the World Wide Web itself and the latest version is mature and stable enough that support for the previous version, PHP 4, has been dropped by many software developers and vendors.

Another use for PHP which has come along recently is LAMP architecture for web based applications. LAMP is an acronym for Linux, Apache, MySQL and PHP (in many cases, though it can also mean the Perl or Python scripting languages in some systems). PHP is also one of the workhorses of Web 2.0, being the language that many content management systems are written in, such as WordPress, Joomla and Drupal to name a few; it is also used in the user-facing side of Wikipedia and Facebook along with many other websites.

With a history of providing a reliable framework for dynamic content and versatile enough to find an array of other uses in web design and on individual PCs, PHP is a scripting language which anyone who develops applications for the web or builds websites needs to become familiar with – and many would say that it is the single most important one to learn.

Should You Learn HTML for Your Web Site Development?

If you want to develop a website, you will basically have three options for how to go about it:

  • Contract the work to be done outside
  • Learn to develop your website using web development      software
  • Acquire the skills to use Hypertext Markup Language      (HTML) code

Going from the most expensive way to develop your website to the best way to develop your website puts contracting the development to an outside firm as the most expensive method for out of pocket costs that you can select. This can still be a time consuming process as the web developer will need to examine what your needs are for format, functionality, and discuss various options with you before beginning work. The development of your website may take longer to outsource the work if the firm that you are going with has a large backlog of work. Generally outsourcing the work versus learning how to use a web development software program or HTML will require confronting some type of learning curve (and this can take some time) if you are not familiar with the software requirements and functionality of the formats.

Various web development software tools are available to assist you in website creation or alteration. Adobe, Microsoft, Netbeans, and WebDev are just a small sample of the web development software tools that are out there that you can use to avoid learning the complicated code and HTML structures to create your own web page or site. These types of resources are a great artificial intelligence bridge for those that want to develop the web site on their own, but do not want to spend the time and energy to learn HTML for a one-time development requirement. It should be noted that if your intention is to constantly update and redesign your website, taking the time to learn HTML may be in your best interest as web development software generally translates into HTML code as the base language for execution.

Many resources are available on the web to help you learn HTML code and coding structure requirements. Many of these resources will provide free "how to" advise on getting started so you can start off with a web page until you cut your teeth and become more proficient in taking on more complex applications like the creation of directories. If you have already purchased website development for your original site and wish to add some additional zing to it, learning some HTML basics may be in your best interest so you can tweak the language to install improved content like pictures, banner ads, links, affiliate marketing portals, etc.

It can be very time consuming and often frustrating to learn HTML coding, especially if you do not have any experience with software development whatsoever. The upside of learning HTML code for managing your web page or site is that it currently appears to be the industry standard and a little knowledge can go a long way to helping you keep your web page or site fresh and evolving. Learning HTML coding may not be the easiest thing that you have ever done, but if you believe that you are going to use this language on an ongoing basis to continue to develop or create additional web pages in the future, knowledge of this software format can be invaluable.